Lessons from the EU

Reddal is a company executing expansion to Northeast Asia, and other European companies are expanding to NEA. Korea is a hub in Northeast Asia with important trade ties and an increasingly large talent pool.

The EU-FTA has been highly positive for the Korean economy and European businesses alike. Korean companies lack technology, as the chaebol structure prohibits supply chain from developing own technologies. However, middle-sized companies can now buy European companies and become more independent through the EU-Korea FTA. The agreement was a big plus for Reddal’s decision in entering Korean market, which increased significantly the ease of conducting business in Korea.