교류활동

프로그램 제목 : 2012 EMAC - KSMS JOINT SYMPOSIUM

프로그램 목적 : Globalization and Marketing Performance

발표자와 발표제목

(1)A Lexicography of Approaches to Fashion as Business: Student Reflections of Svendsen's "Fashion:　

A Philosophy"/Antti Vassinen(Aalto University), Alexei Gloukhovtsev(Aalto University),

Pekka Mattila(Aalto University), Elina Koivisto(Aalto University)

(2)Culture-specific Number Symbolism in Restaurant Prices/Udo Wagner(University of vienna),

Jutatip Jamsawang(University of vienna)

(3)Structural Equation Modeling with Small Sample Sizes Using Two-stage Ridge Least Squares Estimation/Sunho Jung(Kyunghee university), Geoncheol Shin(Kyunghee University)

(4)Recommendation and Expectation in Adoption of Mobile Application/Jungmin Son(Yonsei University), Donghoon Kim(Yonsei University)

(5)Determinants of Pro-Environmental Behavior/Yong-Ki Lee(Sejong University),

Sally Y. Kim(Shenandoah University), Jeang-Gu Choi(Sejong University), Min-Seong Kim(University of

Minnesota)

(6)Welcome to the New Normal, Now learn to navigate it/Kenneth Dean(University of Otago),

(7)Department's impact on the pursuit of marketing driving strategy/Goran Vlasic(University of Sussex), Ajay Kohli(Georgia Institute of Technology), Gabriele Troilo(Bocconi University)